超级品牌的秘密

主演：Alex Riley

导演：BBC

类型：欧美综艺地区：英国年份：2011

时间：2022-12-21 08:12:57

简介：　　AlexRileyexplorestheworldofthetechnologysuperbrands-howtheygetustobuytheirstuff,trustthemandevenid　　AlexRileyexplorestheworldofthetechnologysuperbrands-howtheygetustobuytheirstuff,trustthemandevenidolisethem.Hemeetsthesupergeekswhoareinventingthefutureandfindsouthowsomeofthemostpowerfulcompaniesintheworldreallymaketheirbillions.　　E1technology　　Alextakesacloserlookatsomeofthemostpowerfultechnologybrandsintheworld-includingApple,Microsoft,Sony,Nokia,Facebook,andGoogle-howhavetheybecomesocentraltoourlivesandhowdotheyplantostayaheadofthegame?HefindsoutwhyMicrosoftnowhavetospendbillionsofdollarseveryyearondevelopmenttoscoreahitproductandwhygamesconsolecompaniesarewillingtolosebillionstogettheirproductinyourlivingroom.HediscovershowtechnologyformatwarsarebeingdeterminedwiththehelpofthepornindustryandhowApplehasliterallybecomeanewreligion.　　E2fashion　　FashionnoviceAlexRileydivesintotheworldofclothingsuperbrandstofindouthowthesebilliondollarglobalorganisationshaveinvadedourwardrobesandourminds.Whenhediscoversthatdesignerhandbagsaresodesirablethatsomewomenwillpay100poundsamonthjusttorentone,he'sdeterminedtohavetheirheadsexaminedtofindoutwhy.　　E3food　　AlexRileyisonthetrailoftheglobalfoodanddrinkgiants.What'ssospecialaboutthem?Howhavetheypenetratedourbrainssowerecognisethemlikemembersofourownfamilies?Alextravelstheglobetofindwherethey'vecomefromandhowtheymakeuskeeponbuyingthem.详情